Google Launches Inactive Account Manager

Worried about what happen to your online data after your death! If yes in that case Google has a solution for this. Inactivity Account Manager introduced by Google to let users choose to delete their data upon their death.

Inactivity Account Manager allows users to have their data deleted following a specific time frame or send their Google data to nominated third parties.

Thinking about death is unusual but planning for what happens after our death is really important “So ... we're launching a new feature that makes it easy to tell Google what you want done with your digital assets when you die or can no longer use your account." wrote by a Google person.

This tool handles data from Blogger, Contacts, Google Drive, G-mail, Google Plus, Picasa, Google Voice and YouTube. Users have the option to delete or transfer the data after an account inactivity period of at least 3 months.

Before Google deletes or sends out data it will issue emails and text messages to verify that it should go forward with the process.

This post is publically posted on Google’s Blog.

Pinterest Web Analytics, What is and How to do it

Recently Pinterest announced Pinterest Web Analytics. This feature gives insights to site owner about how people are interacting with pins that originate from their websites. This will help them to understand which pieces of content people find most interesting.

If your site is verified in Pinterest you’ll get information about how many people have pinned from your site, how many people have seen these pins, and how many people visited your site from Pinterest. With this information you can also see the information about your most repinned, most clicked, and most recent pins.

How access the Pinterest Web Analytics:

1.       Get verified your website(if you have one)

2.       Switch to the Pinterest’s new look.

3.       After switching to the new look you will see a pencil icon just in front of your website name.

4.       Click on it and save your profile.

5.       Go to the top right menu and click on Analytics and start exploring.

What is Social Media?

Social media refers to the means of communications among people made in virtual communities and networks. Social media allows us to create and exchange user-generated content. Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very narrow facility to give your thoughts on the matter. On the other hand, Social Media is a two-way street that gives you the ability to communicate too.

Where it is used?

Platforms like MySpace, Facebook, and LinkedIn have created online communities where people can share thoughts, ask for help or as little personal information with other members. The result is an enormous amount of information that can be easily shared, searched, promoted, disputed, and created.

Social Bookmarking sites such as Digg, Delicious, Mixx, and many others make finding specific websites increasingly simple by assigning or tagging individual sites with searchable key words.

Advantages of Social Media

While there are risks inherent in online social networking but there are also many potential benefits.

1. Target Audience – Social Media helps to attract the attention of your targeted audience. Now a day’s businesses are now jumping on the social media bandwagon at a rapid pace.

2. Rapid Sharing - Social media enables more rapid sharing of information instead of traditional press releases where a editor proof read before it is published.

3. Branding – With including Blogs social media can be a highly important tool for enhancing your brand. Social media can enable executives to collect input and feedback directly from their target audience. It will also give the insights about why people like or hate our brand.

4. SEO – Social Media is a key component today in Search Engine Optimization. Where SEO relies on a handful of popular search engines to drive target audience here social media expands the potential audience by creating alternate channels.

What Is SEO?

SEO stands for Search Engine Optimization. It is the process of increasing the visibility of a web page in search results. SEO helps search engines to determine your web sites relevance to a targeted keyword or keyword phrase.

How SEO works?

Major Search engines such as Google and Bing rely on web servers sending queries to index servers. Inside these index servers is content, a bit like in the back of a book where it lists the number of pages containing words which match search query.

This query travels to the document servers which retrieve stored documents and generate snippets to describe each search result. In real time, it takes a fraction of a second to return these results to the user.

Why website need SEO?

Most of the web traffic is driven by the major search engines like Google, Bing and Yahoo. After that social media and other types of element come that generate visits to your site. If you want targeted audience to your site than SEO is must.

If your web site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.

The major engines like Google, are always working towards improving their algorithm to crawl the web pages more deeply and return better results to the users. The right SEO method can get you thousands of visitors and attention, the wrong moves can put your site deep in the search results where visibility is minimal. The Internet is becoming increasingly competitive, and those who perform SEO will have a decided advantage in visitors and customers.